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An Easy Guide to Localization and Understanding Translation

In today’s competitive world, a growing number of business owners recognize the necessity of expanding and diversifying their customer base. Offering services and products globally have benefits like increasing revenue and brand presence.

If a business is going global It’s crucial for it to be known in different languages. Every business that wishes to venture out of its territory needs a translation and localization service. Where translation and localization come in that is. These two terms are often used interchangeably. Knowing their similarities, benefits and differences can help you globalize your business more efficiently and economically.

Definitions
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Translation
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Translation describes altering a first language into a terminology whilst paying attention to rules and syntax. You are able to translate manuals, labels, websites, training advertisements and videos . Word-to-word translations can increase the problem of intent and clarity, as is the case if machine translations are taken up without any human involvement. For that reason, other measures are also required by translation such as the hiring of linguists, proofreading, editing and language management.

Localization

Localization involves going a step ahead of translation and changing the content to appeal more to the target audience. Its goal is to fulfill the operational and cultural expectations of their target market, making the locals feel as if service or the item was created for them. As you localize your content, you need to consider preferences which aren’t normally included in translation such as colors, styles, shapes, sizes, pictures, social codes such as myths, rituals and etiquette, and social values on topics like beliefs and relationships. Localization also involves the usage of the local date formats, including currencies, number typeface, formats and units.

Practical Examples

Translation and localization can make it necessary for you to make some merchandise changes. As an example, translating a product label from English may mean having to alter packaging, size and the material of your goods. Your advertising campaign may also be impacted. Some sayings used and can be interpreted as they are. Others may require by using a different saying in order to bring out the connotation more obviously you to localize. One such example is the phrase “like father, like son”. If the Chinese are the target market, you’d have to use the Chinese equivalent of “creatures do not breed puppies” to convey a similar meaning.

Benefits

Localized articles and properly translated and products will benefit you. Customers are more likely to purchase your products if they are localized to their own terminology and satisfy the needs. Translation of documentation enables customers to maximize the usage of your products. Brand allure and acceptability of your advertising campaign will also be raised. What is more, localized content and products can make you stand out from the competition.

Translation and localization are crucial to successfully entering international markets and raising your international revenue. Ensure to seek translation services from a firm.