5 Tips For Logo Creation On Luxury Resorts
There are increasing number of people who want to be closer to nature, make physical activity and at the same time, be a part of the culture that they have visited while staying in luxury resorts. Any agencies that do specialize in adventure vacations need a well thought logo that can do more than just making them shine. In addition to that, it is crucial for the logo created to inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – the most integral aspect of having an appealing and attractive logo is something that can’t be seen rather, having an understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
A more precise description of ideal customer can provide higher chances of making an exceptional logo.
Tip number 2. Color – the used colors by any luxury resorts to be able to make their logo is extremely important to be able to convey the appropriate message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Orange works well in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty is capable of creating striking yet elegant logo which is ideal for any luxury resorts. Colors like red and blue generally aren’t the ideal choices for using as the primary logo for adventure travels. Blue is typically seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. It is recommended to make use of fonts that have a contemporary typeface for those that are seeking to convey adventure, excitement and strength. On top of that, modern fonts are able to convey style and strength and seen as assertive, chic and progressive. By Italizing the fonts, it can heighten the sense of luxury.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.